Topic: What is ‘market positioning’ and how will it lead to sales?

Startup Ladies Board Member and Kelley School of Business Professor, Dr. Kim Saxton will teach you how to write a positioning statement that will help to market and sell your product/service. For example: “For (target market), (brand) is a (frame of reference or product category) that (Point of Difference) because (Reasons to Believe).


6:00 pm – Eat, chat and find your seat

6:10 pm – Welcome

6:15 pm – Executive Mentor leads discussion

7:20 pm – Create 1 goal to be completed within 2 weeks – Executive Mentors will follow up with each student

7:30 pm – Wrap up

Thanks to the generosity of our incredible volunteers, Startup Study Halls are free to attend. Because the classes are small, and waiting lists are common, we ask that if you register – you commit to filling your seat. If you register and do not attend, you will lose the privilege of attending for the remainder of the semester.

Diversity is a competitive advantage. Men and women are invited to attend all Startup Ladies events.



Wed, August 2, 2017

6:00 PM – 7:30 PM EDT



The Startup Ladies


Registration, Info



Kelley School of Business

801 West Michigan Street

Indianapolis, IN 46202