INDIANAPOLIS–(BUSINESS WIRE)–Sigstr, a cloud platform for employee email personalization, announced today the launch of its new Account-Based Marketing (ABM) functionality. For the first time, marketers can tap into employee emails to deliver 1:1 targeted content to specific accounts, industries and regions.
Using Sigstr Campaigns, the new ABM functionality allows customers to assign an email signature campaign to individual recipients. When users email recipients associated with an ABM campaign, the Sigstr platform dynamically serves personalized content.
According to a recent study by Demand Metric, 55 percent of businesses using account-based marketing tactics have seen increased conversion rates and pipeline opportunities. Additionally, 83 percent have seen increased engagement with target accounts.
“Employee email is a natural account-based marketing channel. The Sigstr platform knows the sender and recipient, and therefore we are able to deliver the most accurate ABM targeting in the market,” said Sigstr CEO Bryan Wade. “Delivering personalized content accelerates the sales pipeline and engages your most important customers.”
The ABM functionality is designed to increase account relevance, align email signature marketing activity with account strategies, increase campaign engagement and inspire customers and prospects with compelling content.
“For our ABM strategy, we work closely with sales to identify the accounts to target and then use personalized, timed communications to engage those contacts across multiple-channels, including email, social, and retargeting,” said Michelle Huff, CMO at Act-On Software. “And now with Sigstr’s new ABM functionality we can include employee email into the marketing mix and deliver even more personalized engagements at scale.”
Sigstr’s ABM functionality is available through its Target plan, which also includes recipient-level reporting and time-based analytics.
For more information about Sigstr and its ABM product, watch the video overview.
Sigstr unlocks employee email, like Gmail and Outlook, as an owned channel by providing simple, central control over your company’s email signature. The SaaS product drives brand compliance and delivers real marketing ROI. Sigstr customers, like Angie’s List, Invoca, Terminus, United Way, Act-On and the Indiana Pacers, among others, use clickable call-to-action banners to bring awareness and encourage engagement for key events, case studies, product updates, job opportunities and internal communication. Sigstr is a High Alpha portfolio company. For more information visit www.sigstr.com or connect with Sigstr on Twitter, Facebook or LinkedIn.